Marketing

Hire a Remote Performance Marketer

A performance marketer owns the channels you pay for and the numbers they produce, running acquisition across search, social, and beyond with a target cost per customer to hit.

Key takeaways
A performance marketer runs paid acquisition across every channel you spend on, and is measured on cost per acquisition and return on spend.
The role is broader than a single-platform specialist, covering channel mix, budget allocation, landing pages, and measurement.
Most of the early gains come from measurement. Getting attribution right usually changes where a company thinks its money is working.
Expect meaningful movement within six to ten weeks, once there is enough data to shift budget with confidence.

What the role does

A performance marketer decides where your acquisition budget goes and answers for the result. They run campaigns across the channels that suit your business, test creative and landing pages, and keep attribution honest enough that budget decisions can be trusted. Week to week, that means reading performance across channels, moving spend toward what converts, and testing new angles and audiences before the current ones tire.

When a company needs one

Most companies bring in a performance marketer when spend has grown big enough that guessing is expensive, or when several channels are running with nobody comparing them properly. It is also the right hire when you need someone accountable for a cost per customer number rather than for channel activity.

Your acquisition cost is climbing and nobody owns the number
Budget is split across channels by habit rather than performance
You cannot say confidently which channel produced last month's customers
Creative and landing pages have not been tested in months
You want to scale spend and need someone accountable for the return

What Growthbuddy looks for

We look for people who are comfortable being measured. They should be able to run campaigns across more than one platform, set up measurement they trust, and make a clear call about where budget goes next. The strongest candidates talk about payback periods and customer acquisition cost rather than clicks. We only shortlist people we would be happy to have representing our own business.

3+ years
Typical experience level
of specialists we place

Core skills

Paid search and paid socialChannel mix and budget allocationConversion tracking and attributionCreative testingLanding page optimizationCohort and payback analysisAnalytics platformsPerformance reporting

Our vetting approach

1

Screening call

A 30 minute conversation covering the budgets and channels they have owned, and the numbers they were held to.

2

Case study

A three hour assessment on a real acquisition scenario, so we see how they allocate budget and justify the decision.

3

Technical interview

A 60 to 90 minute deep dive into measurement, attribution, and scaling, with communication and culture fit assessed throughout.

Example responsibilities

Own paid acquisition across the channels that suit your business
Set and manage budget allocation between channels
Test creative, audiences, and landing pages continuously
Set up and maintain tracking so attribution can be trusted
Report on cost per acquisition, return on spend, and payback
Find and test new acquisition channels as existing ones saturate

The working model

You get a dedicated remote performance marketer accountable for your acquisition numbers, working in your ad accounts, analytics, and team priorities. Growthbuddy handles the search, the vetting, the employment, and the ongoing coaching, so you get an owner for the number without carrying the hiring risk.

Why hire remote talent

Performance marketing is measured in numbers that are visible to everyone, which makes it a role where remote work is easy to manage. Hiring beyond your own city gives you people who have scaled acquisition at your stage, usually at well below the cost of a local hire.

What it costs

You pay a flat monthly rate for a dedicated performance marketer, so your management cost stays steady as your ad budget grows. There is no recruitment fee and no long contract, and our pricing page has the detail.

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Ready to hire your next specialist?

Book a 20-minute call and we'll map out exactly what your search would look like.

Salary ranges for the role you needHow it works, end to endWhether remote hiring fits you
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Frequently asked questions

How quickly can I have a performance marketer working with my team?
We usually introduce you to two or three vetted candidates within three weeks of our first call. After that, timing depends on how quickly you can interview and how much notice your chosen person needs to give.
How do you vet performance marketers?
Every candidate goes through a 30 minute screening call, a three hour case study on a real acquisition scenario, and a technical interview of 60 to 90 minutes covering measurement, attribution, and scaling. We assess communication and culture fit throughout. You only meet the two or three people who come through all of it.
How is this different from hiring a Google or Meta specialist?
A platform specialist goes deep on one channel. A performance marketer owns the whole acquisition picture, including which channels to run, how budget splits between them, and whether the measurement can be trusted. Companies with heavy spend on one platform often want the specialist. Companies spreading across several usually want this role.
Will they have scaled budgets like ours?
Tell us your monthly spend and target cost per acquisition at the first call. Scaling from twenty thousand a month to a hundred is a different job from getting a first channel profitable, and we screen for the situation you are in.
Do they work on landing pages too?
Usually yes, at least on testing and briefing, because the page a click lands on shapes the result as much as the ad does. Tell us whether you have design and development support in place and we will screen accordingly.
What happens if the person turns out to be the wrong fit?
We replace them, and you stop paying in the meantime. You pay a monthly fee only while someone is actually working with you, which keeps the risk of a hire not working out with us.
What does this cost compared with hiring locally?
Most clients pay around 60% less than they would for the same level of performance marketer near them. It is a flat monthly rate with no recruitment fee and no long contract, and you pay only while they are working with you.

Final thoughts

Paid acquisition works best when one person owns the number and has the authority to move budget behind what is working. That is the job. Want help finding one? Talk to us

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Hire your next Performance Marketer now

Tell us what you need. We'll hand-pick the shortlist, and stay with you after the hire.

No upfront feePay only while they stayReplacement guaranteed